Movies on the Dish

I was having a conversation with a friend of mine the other day (who will go unnamed to protect the innocent) and the subject of ordering porn on satellite television came up. We noticed that when one is ordered, it shows up on your "ordered movies" list. It lists the name of the movie (which is always something horrible....my favorite "Fondle My Fart Box"), the date it was ordered, and the price.

Now I swear on the life of my mother that I have never ordered one. But I have been at someone's house who has, and the look of embarrassment on their face when it came up on their "ordered movies" list was priceless. So I wondered, why do Dish Network and Direct TV do this? When you order one at a hotel, it shows up generically on your bill, so there's no shame when you pay at the front desk. I've heard ads on the radio that promise to send things to your house in a discreet box. Why don't Dish Network and Direct TV get on the ball and follow suit? How many husbands need to get berated by the wives for trying to get some late-night enjoyment? How many teenagers need to get grounded just because they're trying to satisfy their raging hormones? When will the madness end?!?!?!